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- Courage: Taking the first step and going forward despite the doubts and setbacks on your way.
- Clarity: Having a clear vision on where you want to go, why you are doing it and who your ideal client is.
- Consistency: Being true to your values and not compromising them for short-term success.
- Community: Having people in your life, who trust you and who want to work with you.
- Content: Offering real and long-term value to your (potential) clients.
- Conversion: Turning prospects into customers, and customers into happy clients.
- Collaboration: Not trying to do all on your own.